|Name||Whole Foods Market, Inc.|
|Industries served||Grocery and health food store|
|Geographic areas served||U.S., Canada, UK|
|Current CEO||John Mackey|
|Revenue||$ 11.699 billion (2012)|
|Profit||$ 465 million (2012)|
|Main Competitors||The Kroger Co., Trader Joe's Company, Sprouts Farmers Market, Inc. and many other companies.|
Whole Foods Market is a dynamic leader in natural and organic foods, with more than 340 stores in North America and the United Kingdom.
Whole Foods mission statement 2013
Whole Foods Market doesn’t have an official mission statement, but expresses it through the core values:“Our Core Values:
|Does it include...?|
|Technology||Concern for survival||Philosophy|
|Self-concept||Concern for public image||Employees|
|Does it mention values like...?||Customer or product-oriented?|
(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)
Whole Foods mission is one of the best statements in our list of evaluations. It provides 8 components and only lacks technology. It mentions teamwork (team member) and excellence as their values and provides a customer-oriented mission. Customer-oriented statements focus on satisfying customers’ needs rather than on what products to sell or services to offer (product-oriented missions). The mission does a good job by addressing as many stakeholders as possible and showing its concern for social and environmental responsibility.
All of this results in a comprehensive mission that communicates company’s core purpose and other essential information to all stakeholders. If the Whole Foods uses its mission as intended and lives by it, the company should experience many benefits from it.