Mission statement of Whole Foods

| September 14, 2013

This is Whole Foods Market, Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name Whole Foods Market, Inc.
Logo
Industries served Grocery and health food store
Geographic areas served U.S., Canada, UK
Headquarters U.S.
Current CEO John Mackey
Revenue $ 11.699 billion (2012)
Profit $ 465 million (2012)
Employees 73,000 (2012)
Main Competitors The Kroger Co., Trader Joe's Company, Sprouts Farmers Market, Inc. and many other companies.

Whole Foods Market is a dynamic leader in natural and organic foods, with more than 340 stores in North America and the United Kingdom.

Mission

Whole Foods mission statement 2013

Whole Foods Market doesn’t have an official mission statement, but expresses it through the core values:

“Our Core Values:
  • We sell the highest quality natural and organic products available
  • We satisfy, delight and nourish our customers
  • We support team member excellence and happiness
  • We create wealth through profits & growth
  • We serve and support our local and global communities
  • We practice and advance environmental stewardship
  • We create ongoing win-win relationships with our suppliers
  • We promote the health of our stakeholders through healthy eating education”
Evaluation
Does it include...?
Customers Products/ Services Markets
Yes Yes Yes
Technology Concern for survival Philosophy
No Yes Yes
Self-concept Concern for public image Employees
Yes Yes Yes
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-oriented
No Yes Score
Excellence Integrity
Yes No 3.7/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)

Overview

Whole Foods mission is one of the best statements in our list of evaluations. It provides 8 components and only lacks technology. It mentions teamwork (team member) and excellence as their values and provides a customer-oriented mission. Customer-oriented statements focus on satisfying customers’ needs rather than on what products to sell or services to offer (product-oriented missions). The mission does a good job by addressing as many stakeholders as possible and showing its concern for social and environmental responsibility.

All of this results in a comprehensive mission that communicates company’s core purpose and other essential information to all stakeholders. If the Whole Foods uses its mission as intended and lives by it, the company should experience many benefits from it.