Mission statement of Facebook

| September 14, 2013

This is Facebook, Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name Facebook, Inc.
Logo
Industries served Internet
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Mark Zuckerberg
Revenue $ 5.08 billion (2012)
Profit $ 53 million (2012)
Employees 4,619 (2012)
Main Competitors Twitter, MySpace, Google+, LinkedIn, IGLOO, Bebo and many other companies.

Facebook, Inc. is an internet corporation, which runs the social networking website Facebook. Facebook became a public company after its record initial public offering (IPO) on February 2012. Facebook is the largest social networking website and has more than a billion active users. Facebook's mission is to make the world more open and connected.

Mission

Facebook mission statement 2013

“Facebook's mission is to give people the power to share and make the world more open and connected.”
Evaluation
Does it include...?
Customers Products/ Services Markets
Yes No Yes
Technology Concern for survival Philosophy
No No No
Self-concept Concern for public image Employees
No No No
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-oriented
No No Score
Excellence Integrity
No No 1.3/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)

Overview

Facebook’s mission is only a one-sentence statement that only includes company’s customers and markets. It scored 1.3 points out of 4.5 only because of a customer-oriented mission. The statement lacks the other 7 components of a comprehensive mission statement. There are no values mentioned in the mission statement so it’s not clear what guides Facebook’s actions and decision making. The statement is inspiring but too short and doesn’t address any stakeholders except the customers. Therefore, it serves as a poor communication tool, which is the main purpose of the mission in the first place. In order to improve their mission, Facebook should try to include at least following 4 components: philosophy, self-concept, concern for public image and employees.