Mission statement of Chick-fil-A

| September 14, 2013

This is Chick-fil-A, Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name Chick-fil-A, Inc.
Logo
Industries served Restaurants
Geographic areas served U.S.
Headquarters U.S.
Current CEO S. Truett Cathy
Revenue $ 4.6 billion
Profit N/A
Employees N/A
Main Competitors Burger King Worldwide,Inc., McDonald’s Corporation, Yum! Brand Inc., Subway, Wendy’s Company and many other companies.

Chick-fil-A is the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations. The company is still privately held and family owned.

Mission

Chick fil A mission statement 2013

Chick-fil-A doesn’t have an official mission but express it through its purpose:

“To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”
Evaluation
Does it include...?
Customers Products/ Services Markets
Yes No No
Technology Concern for survival Philosophy
No No Yes
Self-concept Concern for public image Employees
No No No
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-oriented
No No Score
Excellence Integrity
No No 1.3/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)

Overview

Chick-fil-A’s mission is poorly constructed and was evaluated only by 1.3 points. It only includes 2 out of 9 essential mission components, providing too little information about the business and addressing too few stakeholders. The company doesn’t mention any of the four values used in our evaluation and only mentions that its actions are guided by Christian values. The statement is customer-oriented, which means that the company focuses on customers and their needs rather than products and services. The major drawback, in my opinion, is that the mission is attached to religion and God, especially when it favors only one religion. Although, it clearly shows Chick-fil-A’s corporate philosophy, to most of the people, it might be the wrong philosophy and could retain them from becoming company’s customer.

Currently, this mission is used poorly as a communication tool between the business and its stakeholders. It provides little essential information about the business, addresses too few stakeholders and as a result doesn’t properly reveal company’s ‘reason for being’.