|Geographic areas served||U.S.|
|Current CEO||S. Truett Cathy|
|Revenue||$ 4.6 billion|
|Main Competitors||Burger King Worldwide,Inc., McDonald’s Corporation, Yum! Brand Inc., Subway, Wendy’s Company and many other companies.|
Chick-fil-A is the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations. The company is still privately held and family owned.
Chick fil A mission statement 2013
Chick-fil-A doesn’t have an official mission but express it through its purpose:“To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”
|Does it include...?|
|Technology||Concern for survival||Philosophy|
|Self-concept||Concern for public image||Employees|
|Does it mention values like...?||Customer or product-oriented?|
(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)
Chick-fil-A’s mission is poorly constructed and was evaluated only by 1.3 points. It only includes 2 out of 9 essential mission components, providing too little information about the business and addressing too few stakeholders. The company doesn’t mention any of the four values used in our evaluation and only mentions that its actions are guided by Christian values. The statement is customer-oriented, which means that the company focuses on customers and their needs rather than products and services. The major drawback, in my opinion, is that the mission is attached to religion and God, especially when it favors only one religion. Although, it clearly shows Chick-fil-A’s corporate philosophy, to most of the people, it might be the wrong philosophy and could retain them from becoming company’s customer.
Currently, this mission is used poorly as a communication tool between the business and its stakeholders. It provides little essential information about the business, addresses too few stakeholders and as a result doesn’t properly reveal company’s ‘reason for being’.