Mission statement of BP

| September 14, 2013

This is BP plc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name BP plc.
Logo
Industries served Oil and gas
Geographic areas served Worldwide
Headquarters United Kingdom
Current CEO Bob Dudley
Revenue $ 388.285 billion (2012)
Profit $ 11.816 billion (2012)
Employees 85,700 (2012)
Main Competitors Chevron Corporation, Exxon Mobil Corporation, Royal Dutch Shell plc. and many other oil companies.

BP is a British multinational oil and gas company. It is the fifth-largest energy company by market capitalization, fifth-largest company in the world measured by 2012 revenues, and the sixth largest oil and gas company measured by 2012 production. It is one of the six oil and gas "super majors". BP is vertically integrated and operates in all areas of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has renewable energy activities in biofuels and wind power.

Mission

BP mission statement 2013

BP doesn’t have an official mission statement, but provides several different statements called: “What we do”, “What we stand for” & “What we value”. In this evaluation, we use a combination of all 3 BP statements, because they resemble a true mission statement.

"What we do:
We find, develop and produce essential sources of energy. We turn these sources into products that people need everywhere. The world needs energy and this need is growing. This energy will be in many forms. It is, and will always be, vital for people and progress everywhere. We expect to be held to high standards in what we do. We strive to be a safety leader in our industry, a world-class operator, a good corporate citizen and a great employer. We are BP.

What we stand for:
Above everything, that starts with safety and excellence in our operations. This is fundamental to our success. Our approach is built on respect, being consistent and having the courage to do the right thing. We believe success comes from the energy of our people. We have a determination to learn and to do things better. We depend upon developing and deploying the best technology, and building long-lasting relationships. We are committed to making a real difference in providing the energy the world needs today, and in the changing world of tomorrow. We work as one team. We are BP.

What we value:

  • Safety
  • Respect
  • Excellence
  • Courage
  • One Team"

Evaluation
Does it include...?
Customers Products/ Services Markets
Yes Yes Yes
Technology Concern for survival Philosophy
Yes Yes Yes
Self-concept Concern for public image Employees
Yes Yes Yes
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Product-oriented
Yes Yes Score
Excellence Integrity
Yes Yes 3.9/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)

Overview

This is one of the few missions in our evaluation where we combined few statements to make one statement. Although this combination is not an official mission of BP, it possesses all the characteristics of a mission. All nine components have been included, which gives enough information about the business for company’s stakeholders. BP, unlike many other companies, addresses all the important stakeholders as well, such as shareholders, employees, customers, suppliers, partners and communities. The company also mentions all 4 values used in our evaluation, which no other company has done so far. The drawbacks of the mission statement are that it is a bit too long and product-oriented. The company doesn’t stress our that it operates to satisfy customers’ needs but rather to be in the production of essential energy sources. This gives limited opportunities for the company to expand into other product markets without making its mission obsolete.

BP’s mission has scored one of the highest points in our evaluations and it is truly great mission, which should bring many benefits for the company. All the company has to do is to create customer-oriented mission and to put efforts in communicating it to its employees.