• Written on 03 Sep 2013

Mission statement of Microsoft

Microsoft logo

This is Microsoft Corporation mission statement overview for 2013. For more information on how to write a mission statement, please refer to our article.

Company background

Name Microsoft Corporation
Industries served Computer software, Electronics
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Steve Ballmer
Revenue $ 73.72 billion (2012)
Profit $ 16.97 billion (2012)
Employees 94,000 (2012)
Main Competitors Apple Inc., Google Inc., Samsung Electronics Co., Ltd., International Business Machines Corporation and many others.

Microsoft Corporation is one of the best-known software companies in the world. The company is famous for its Windows and Office software. In addition to software products, the company manufactures and develops consumer electronics such as tablets and game system.

Mission

Microsoft mission statement 2013

“At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.”
Evaluation
Does it include…?Does it mention values like…?
CustomersProducts/
Services
MarketsCitizenshipTeamwork
YesNoYesNoNo
TechnologyConcern for
survival
PhilosophyExcellenceIntegrity
NoNoNoNoNo
Self-conceptConcern for
public image
EmployeesScore1.3/4.5
NoNoNo
Customer or product-oriented?
Customer-oriented

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)

Overview

Microsoft’s mission is one of the poorest statements in our evaluations. The company only includes markets (throughout the world) and customers (people and business) components into its statement, which provides little information to Microsoft’s stakeholders about the company itself. The mission also doesn’t mention any values or philosophy that guide the corporate’s actions and decisions. Nonetheless, the company additionally express its values in a separate statement:

“As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.”

This statement is what an official Microsoft’s mission should sound like. It includes 6 out of 9 components and mentions 2 of the values used in our evaluation. Both statements are customer-oriented, but the second statement provides much more information about the Microsoft’s business and addresses more stakeholders. Therefore, the company should provide one combined mission to better communicate its purpose it to its employees and to the world.

Related topics

Sources

  1. Microsoft (2013). About us. Available at: http://www.microsoft.com/about/en/us/default.aspx

Written by Ovidijus Jurevicius

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