This is Lenovo Group Limited mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.
Company Background
Name | Lenovo Group Limited |
Logo | |
Industries served | Computer hardware and Electronics |
Geographic areas served | Worldwide |
Headquarters | China and U.S. |
Current CEO | Yang Yuanqing |
Revenue | $ 29.57 billion (2012) |
Profit | $ 472 million (2012) |
Employees | 27,000 (2012) |
Main Competitors | Apple Inc., Samsung Electronics Co., Microsoft Corporation, Dell Inc., Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many other companies. |
Lenovo is a $30 billion electronics company and the world’s second-largest PC vendor. It employs 30,000 people, operates in more than 60 countries and serves customers in more than 160 countries. Lenovo has been the fastest growing major PC company for more than 3 years.
Mission
Lenovo mission statement 2013 |
“Our mission is to become one of the world’s great personal technology companies. We aspire to achieve this objective by leading in three key areas:
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Evaluation | ||
Does it include…? | ||
Customers | Products/ Services | Markets |
No | Yes | Yes |
Technology | Concern for survival | Philosophy |
Yes | No | Yes |
Self-concept | Concern for public image | Employees |
Yes | Yes | Yes |
Does it mention values like…? | Customer or product-oriented? | |
Citizenship | Teamwork | Customer-oriented |
No | No | Score |
Excellence | Integrity | |
No | No | 3.2/4.5 |
(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)
Overview
Lenovo has done a good job in creating their mission and has scored 3.2 points out of 4.5. The company only missed to mention who are company’s customers and didn’t include any of the values used in our evaluation, but provided them separately:
“Our values serve as the foundation of our company and define who we are and how we work. Principal among them are:
- Serving Customers
- Trust and Integrity
- Teamwork Across Cultures
- Innovation and Entrepreneurial Spirit”
These values indicate what guides Lenovo actions and decisions. The company mentions 2 values: integrity and teamwork that are also used in our evaluation. The statement is customer-oriented, meaning that the company is focused on providing solutions for customers rather than focused on producing and selling certain products. In overall, Lenovo’s mission is a well-crafted statement that answers the question of what is the core purpose of the company.
Sources
- Lenovo (2013). Our Company. Available at: http://www.lenovo.com/lenovo/hk/en/our_company.html