This is Intel Corporation mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.
Company Background
| Name | Intel Corporation |
| Logo |  |
| Industries served | Semiconductors |
| Geographic areas served | Worldwide |
| Headquarters | U.S. |
| Current CEO | Brian Krzanich |
| Revenue | $ 53.34 billion (2012) |
| Profit | $ 11.00 billion (2012) |
| Employees | 104,700 (2012) |
| Main Competitors | Advanced Micro Devices, Inc., Samsung Electronics Co., Ltd., Texas Instruments Inc. and many other companies. |
Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the world’s first microprocessor in 1971.
Mission
Intel mission statement 2013 |
| “Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.” |
| Evaluation | ||
| Does it include…? | ||
| Customers | Products/ Services | Markets |
| No | No | No |
| Technology | Concern for survival | Philosophy |
| Yes | Yes | No |
| Self-concept | Concern for public image | Employees |
| Yes | No | Yes |
| Does it mention values like…? | Customer or product-oriented? | |
| Citizenship | Teamwork | Customer-oriented |
| No | No | Score |
| Excellence | Integrity | |
| No | No | 1.9/4.5 |
(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)
Overview
Intel’s mission is a poorly constructed statement, which only scored 1.9 points. 0.6 points were received because of a customer-oriented statement. Customer-oriented missions reveal that the company is focused on customers and their needs, unlike product-oriented missions that focus on what products or services to sell. The statement includes only 4 components and lacks customers (it mentions customers but doesn’t answer to the question of who they are), products and services, markets, philosophy and concern for public image (doesn’t reveal that Intel is socially and environmentally responsible company). The mission doesn’t mention any of the 4 values used in our evaluation so just by looking at company’s mission it’s not clear what guides Intel’s decisions or actions.
Intel’s mission is poorly constructed and can be hardly used to communicate company’s core purpose to its stakeholders. The company should include more mission components and address more stakeholders: such as partners, communities and suppliers or distributors.
Sources
- Intel (2013). General Company Information. Available at: http://www.intel.com/intel/company/corp1.htm