This is FedEx Corporation mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.
Company Background
| Name | FedEx Corporation |
| Logo |  |
| Industries served | Courier |
| Geographic areas served | Worldwide |
| Headquarters | U.S. |
| Current CEO | Frederick W. Smith |
| Revenue | $ 42.7 billion (2012) |
| Profit | $ 2.03 billion (2012) |
| Employees | 300,000 (2012) |
| Main Competitors | DHL International GmbH, TNT Express N.V., United Parcel Service, Inc. and many other courier companies. |
FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. It offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 290,000 employees to remain absolutely, positively focused on safety, the highest ethical and professional standards and the needs of their customers and communities.
Mission
FedEx mission statement 2013 |
| “FedEx Corporationwill produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.” |
| Evaluation | ||
| Does it include…? | ||
| Customers | Products/ Services | Markets |
| Yes | Yes | No |
| Technology | Concern for survival | Philosophy |
| No | Yes | Yes |
| Self-concept | Concern for public image | Employees |
| Yes | No | Yes |
| Does it mention values like…? | Customer or product-oriented? | |
| Citizenship | Teamwork | Customer-oriented |
| No | No | Score |
| Excellence | Integrity | |
| No | Yes | 2.9/4.5 |
(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)
Overview
FedEx mission is evaluated 2.9 points, indicating above average level. The statement lacks 3 components: markets, technology and concern for public image (social and environmental responsibility). It mentions only one value, integrity, out of four values used in our evaluation. Even though the company provides them separately, most important values should’ve been included in the statement as well. FedEx mission is customer-oriented, which means that it focuses on customers’ needs, unlike product-oriented missions that focus on what products and services to offer.
In order to make better usage of their statement, FedEx should address more stakeholders in it and add some additional information about what markets it serves, if it uses the newest technology and how socially and environmentally responsible the company is.
Sources
- FedEx (2013). About FedEx. Company Information. Mission, strategy, values. Available at: http://about.van.fedex.com/mission-strategy-values