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Mission statement of FedEx

Ovidijus Jurevicius | 06.09.2013

This is FedEx Corporation mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name FedEx Corporation
Logo FedEx Corporation logo
Industries served Courier
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Frederick W. Smith
Revenue $ 42.7 billion (2012)
Profit $ 2.03 billion (2012)
Employees 300,000 (2012)
Main Competitors DHL International GmbH, TNT Express N.V., United Parcel Service, Inc. and many other courier companies.

FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. It offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 employees to remain absolutely, positively focused on safety, the highest ethical and professional standards and the needs of their customers and communities.

Mission

FedEx mission statement 2013

“FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.”
Evaluation
Does it include...?
Customers Products/Services Markets
Yes Yes No
Technology Concern for survival Philosophy
No Yes Yes
Self-concept Concern for public image Employees
Yes No Yes
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-oriented
No No Score
Excellence Integrity
No Yes 2.9/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)

Overview

FedEx mission is evaluated 2.9 points, indicating above average level. The statement lacks 3 components: markets, technology and concern for public image (social and environmental responsibility). It mentions only one value, integrity, out of four values used in our evaluation. Even though the company provides them separately, most important values should’ve been included in the statement as well. FedEx mission is customer-oriented, which means that it focuses on customers’ needs, unlike product-oriented missions that focus on what products and services to offer.

In order to make better usage of their statement, FedEx should address more stakeholders in it and add some additional information about what markets it serves, if it uses the newest technology and how socially and environmentally responsible the company is.