• Written on 03 Sep 2013

Mission statement of Dell

Dell logo

This is Dell Inc. mission statement overview for 2013. For more information on how to write a mission statement, please refer to our article.

Company background

Name Dell Inc.
Industries served Computer hardware, Computer software, IT consulting, IT services
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Michael Dell
Revenue $ 63.07 billion (2012)
Profit $ 3.49 billion (2012)
Employees 110,000
Main Competitors Apple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many others.

Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo.

Mission

Dell mission statement 2013

“Our mission is to be the most successful IT systems company in the world by delivering the best customer experience in all markets we serve. In doing so, Dell will meet customer expectations of:
  • highest quality
  • leading technology
  • competitive pricing
  • individual and company accountability
  • best-in-class service and support
  • flexible customization capability
  • superior corporate citizenship”
Evaluation
Does it include…?Does it mention values like…?
CustomersProducts/
Services
MarketsCitizenshipTeamwork
YesYesYesYesNo
TechnologyConcern for
survival
PhilosophyExcellenceIntegrity
YesYesYesNoYes
Self-conceptConcern for
public image
EmployeesScore3.7/4.5
YesYesNo
Customer or product-oriented?
Customer-oriented

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)

Overview

Dell’s mission is evaluated 3.7 points out of 4.5, which is one of the highest scores in our evaluation. The statement includes all essential components except one, concern for employees. It is customer-oriented, enduring and unlike the most statements that don’t include any values, it mentions citizenship and integrity (as individual and company accountability) as corporate’s values. Dell’s mission clearly reveals company’s core purpose and what values guides its actions. In addition to the values mentioned in the mission, Dell is committed to improving its relationship with the environment and the community.

Related topics

Sources

  1. Dell (2013). Download. Why Dell? Available at: http://www.dell.com/downloads/emea/marcom/whydell/uk.pdf

Written by Ovidijus Jurevicius

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